How to increase customer satisfaction over time

The Net Promoter Score® is a valuable metric to track and observe customer feedback. Once deployed, it can provide valuable insights into how customers feel about your product or business and what changes and improvements they would like to see. Over time, this metric can become the valuable tool you didn't know you needed.

NPS vs. Social Media for Market Research

One of the most common questions marketers ask is how the Net Promoter Score® differs from the type of data that can be extracted by examining people's reactions on social media platforms like Facebook, Twitter, and Instagram.

Implement NPS surveys in your customer lifecycle emails

The customer lifecycle and associated lifecycle emails are an important part of designing, developing, and strengthening the relationship between your company and your customers.

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