Hisense executive Zhou Jianhou plans to lead in the area of NPS.

"Consumer trust in Hisense is expected to double over the next five years, as the company is well-positioned to compete with world-class companies in terms of Net Promoter Score (NPS)," stated Jianhou Zhou, Chairman of Hisense Group, the Chinese home appliance manufacturer, during the celebration of the company’s 45th anniversary. 

Zhou also mentioned that Hisense's revenue in 2014 is projected to exceed 100 billion yuan (approximately 16 billion USD).

Since the beginning of this year, Hisense has regarded the Net Promoter Score as an operational indicator as significant as financial data. From Zhou's perspective, integrity and reliability form the core values and are part of Hisense’s mission.

Reliability has become a crucial quality feature and will gain even more importance in an era where transactions can be completed with just a few clicks. Consumers need to be assured that what they purchase from Hisense is the same high-quality product with the promised value for money, and that every commitment made by Hisense to its customers is always fulfilled. As a result, reliability itself will become the most effective communication tool.

Considering the role of market mechanisms, integrity is the cornerstone of the market economy and the fundamental basis of an outstanding company. This concept not only opens doors to further business opportunities and access to capital and financial results, but also ensures customer loyalty and overall trustworthiness and support from the public. All these factors work together to secure the long-term financial outcomes of the company.

Hisense is confident that it has earned consumer trust and is very well-positioned to compete with the world’s best companies in terms of NPS, which will lead to a rise in the company’s sales and profits.