NPS: The successful way to measure customer satisfaction

What is NPS?

When it comes to measuring customer satisfaction, everyone talks about NPS. But what exactly is the Net Promoter Score? How can this concept be explained simply and clearly? And what are the specific advantages of NPS?

To make customer satisfaction tangible and measurable, we need a metric that objectively reflects the often subjective feelings of customers. This is where NPS comes into play. A simple one-click method allows for comprehensive surveys in no time at all.

Customer responses are rated numerically: The rating scale ranges from 0 (unlikely) to 10 (very likely).

This allows you to compare the number of very satisfied customers with the number of less satisfied customers at the end of the survey. The result is NPS.

How does NPS increase customer satisfaction?

With minimal effort and a user-friendly approach, customer satisfaction becomes transparent.

The benefits are clear: weaknesses can be identified, cancellations can be avoided, and customer development can be tracked at any time.

By involving the customer in the analysis process and valuing their opinion, customer loyalty to the company increases. In the end, NPS makes everyone a winner! Who wouldn't want to be a part of that?

Recommended reading: If this article helped you and you would like to learn more about the role of NPS in shaping the customer experience, continue reading here: "The role of NPS in customer experience (CX)"