According to a press report, the new Allianz CEO Oliver Bäte plans to measure Europe's largest insurer by the recommendations of its customers. Bäte intends to establish the so-called Net Promoter Score (NPS) as a key metric within the company, reports "Manager Magazin", citing company sources. The NPS measures the likelihood of customers recommending a company.
According to the report, Bäte aims to boost Allianz's growth with this approach. High NPS scores often correlate with high growth rates.
The executive plans to present his program for the coming years, named "Heritage & Renewal," translated within the company as "Continuity & Renewal," at the company's Capital Markets Day on November 24 in Munich. The former McKinsey consultant Bäte took over as CEO from Michael Diekmann in May.