Mailjet Integration

In our today's edition of Callexa Feedback Integration series we want to introduce the service Mailjet closer.


What is Mailjet?

Mailjet is a cloud-based service allows you to send your transactional messages as well as your marketing campaigns.

Create your account in a few clicks and send your first messages in minutes! Mailjet is a powerful email service provider that ensures maximum insight and deliverability results for marketing and transactional emails.

Founded in France in 2010, Mailjet serves more than 100,000 clients worldwide in 156 countries, sending close to 1 billion emails every month. The Mailjet analytics tools and intelligent APIs offer the flexibility to create, send and optimize email for all.


Created For Marketers And Developers

While marketers are accountable for the results of their email strategies, they often lack full control and need development resources to achieve their targets. Mailjet provides users with an intuitive tool to create automated email workflows. Marketers can create scenarios on their own, or ask their developers to create tighter integrations with our robust APIs.

World-Class Deliverability

Email Automation is ineffective without world-class deliverability. Our unique technology and our global deliverability team work tirelessly alongside you to make sure your automated messages land exactly where they belong: in the inbox.

Send Automation Workflow

Being able to automatically engage with contacts at key moments is key for long lasting customer relationships. Create automatic customer-centric communications to seamlessly increase the KPIs that matter to your business.

Optimize A/X Testing

Don't guess when you can be certain. Run an A/B test to find the best time, subject line or call-to-action to engage your customers with. Or, for more advanced senders, use our A/X testing tool to run multivariate testing to experiment with up to 10 variations.

Optimize Campaign Comparison

The success of your email program goes beyond individual campaigns. Campaign comparison helps you build the bigger picture by grouping like email campaigns and averaging results to create benchmarks. Compare multiple benchmarks to find trends across customer demographics, send time and more.


Use Case Example

With Zapier, the integration of Callexa Feedback Customer Satisfaction Analysis into Mailjet can be done easily. The analysis could for example be initiated after the client received the marketing Email. The data is then transfered to the respective campaign in Callexa Feedback and the client receives the survey according to the campaign settings.


What is Zapier?

With Zapier you can create custom integrations, automate tasks between hundreds of web applications and connect apps to safely move data from A to B. Zapier makes software integration easy. For everyone. With Zapier you can connect your application or software with hundreds of different web services in just a few minutes.

With the integration via Zapier it's possible to transfer all your Mailjet Client data to Callexa Feedback and survey them automatically. Following the successful survey, visitor satisfaction is determined and evaluated with the help of NPS. After the customer has given his feedback you can publish it quickly and easily on your website.

You can find the Callexa Feedback NPS App for Zapier / Mailjet here.


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The Benefits of Implementing the Net Promoter Score in Small Businesses

Most people associate Net Promoter Score with big business because it is used by big brands and Fortune 500 companies. Bain & Company, who developed NPS, estimates that two-thirds of the Fortune 1000 use the Net Promoter Score to track customer satisfaction and retention.

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While many people consider Net Promoter Score® surveys to be a simple rating scale from 0 to 10, in reality NPS® has two sides - the quantitative (the rating) and the qualitative (the feedback) side. Just as an unanswered email is frustrating for the average user, there are few things that discourage a customer satisfaction professional more than an NPS survey that was only given a rating but no qualitative feedback.

How to Understand Your Target Audience - A Little Guide

To truly understand customers and increase customer loyalty, organizations must focus a large portion of their resources on researching customer feedback. Depending on the approach to the subject of feedback, it can have a positive impact on the business, but it can also be detrimental.

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NPS® is the optimal metric for loyalty and customer satisfaction, but the Net Promoter Score can do a lot more. If used correctly, the NPS can play an important role in your customer acquisition and sales processes and significantly accelerate the growth of the company by focusing on both customer retention and conversion of interested new customers.

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