The Net Promoter Score – basics and areas of application

Using a Net Promoter Score survey allows companies to learn more about customers. Evaluating and segmenting the feedback received enables a close look at customer behavior, gives an insight...

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Benefits of the NPS survey that you don't know yet

The Net Promoter Score survey provides access to a large body of actionable feedback that helps improve customer loyalty over time.If you are only looking for a simple evaluation, a biannual...

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How to increase customer satisfaction over time

The Net Promoter Score® is a valuable metric to track and observe customer feedback.Once deployed, it can provide valuable insights into how customers feel about your product or business and...

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Reasons for using the Net Promoter Score every day

Of course, there are many measures you should use to measure your organization's performance. But one of the most powerful, customizable metrics is the Net Promoter Score.You are most likely...

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Why the NPS not only outputs statistics, but can also make feelings and intentions measurable.

In our Net Promoter Score articles, we talk about ways to use NPS surveys to improve the customer lifecycle and increase the accuracy of survey results.A common mistake that is made in relat...

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How to make NPS work for you

The Net Promoter Score is a helpful tool that collects feedback and makes the satisfaction of your customers measurable.Coupled with intelligent product analysis, proper segmentation and tar...

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Serious errors in customer retention

Managing your customer retention rate is an incredibly important part of growing a sustainable business. Winning a new customer is wonderful, watching an existing customer that you have acqu...

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Your Net Promoter Score is irrelevant.

In recent years, the Net Promoter Score has proven to be a key metric for customer satisfaction.Tracking customer satisfaction trends using the Net Promoter Score is an important step in cre...

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Why should you also use the Net Promoter Score for your B2B company?

There are voices who claim that NPS® does not work effectively for B2B companies.But on the contrary! The Net Promoter Score® is just as valuable for a B2B company as it is for a B2C brand....

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Is Your Net Promoter Score Skewed?

Is your Net Promoter Score a reliable metric to measure what customers think of your business, or is it biased?This is a common question that can be particularly worrying for small businesse...

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How to make an amazing first impression on every customer

Based on current studies, you have around seven seconds to make a good impression. It is irrelevant here whether it is a personal encounter or you want to win the person as a new customer fo...

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Who should you survey in B2B business: your contact person or the direct user of the product?

The title of the blog article poses an exciting question that all companies should ask themselves that want to survey their B2B customers with the Net Promoter Score in order to receive feed...

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