The Net Promoter Score® is a valuable metric to track and observe customer feedback. Once deployed, it can provide valuable insights into how customers feel about your product or business and what changes and improvements they would like to see. Over time, this metric can become the valuable tool you didn't know you needed.

With a Net Promoter Score survey, you receive a variety of values ​​that provide the status of your company, a product, or the quality of your support team. The NPS survey also shows you which of your customers are satisfied with your service, who is an enthusiastic supporter of your brand, and who did not like your services. But how do you use these values? What actions are you taking with each customer?

Collecting customer feedback is essential to building a profitable business. The background is explained quite simply. Because if you don't know what your customers think of your brand or products, you don't know when you're falling short of expectations and requirements. At the same time, you don't know why certain customers are happy with your company, nor who those customers are.

The customer survey via Net Promoter Score® has the advantage over other forms of survey in that you receive relevant customer feedback promptly when you need it most.

To truly understand customers and increase customer loyalty, organizations must focus a large portion of their resources on researching customer feedback. Depending on the approach to the subject of feedback, it can have a positive impact on the business, but it can also be detrimental.

A widget, or mini application, describes a small program that is integrated into another program using a graphical interface. Described less technically, widgets are small windows within a website or software that display additional information.

According to a recent study, around 66 percent of the 16 to 29-year-olds surveyed read reviews from other customers before buying online. Online reviews are even more trusted than personal recommendations from friends. Therefore, review portals are usually the first point of contact before making a purchase or when looking for a new service provider.

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This function could be used to send follow-up questions after the main survey. You can setup individual questions for every single measurement. This will help you to find out why the recipient has opted for this review.