The Net Promoter Score survey provides access to a large body of actionable feedback that helps improve customer loyalty over time. If you are only looking for a simple evaluation, a biannual survey may be sufficient. However, you will miss the real advantages of the NPS survey.

The Net Promoter Score survey is a wonderful tool for surveying your customers about their satisfaction and getting valuable feedback from them. However, you can already use the NPS for users who are not yet full customers. Your trial users. After the first half of the trial period, send these customers an NPS survey to get more information about what they think of your product.

The title of the blog article poses an exciting question that all companies should ask themselves that want to survey their B2B customers with the Net Promoter Score in order to receive feedback.

One of the most important aspects of any business is the pricing strategy. If you were to place two identical products in front of each other - one cheap and another that is several times more expensive- which would be the best product in your opinion? It is interesting that many consumers would view and select the more expensive product as the better, even if this is not really the case.