Using a Net Promoter Score survey allows companies to learn more about customers. Evaluating and segmenting the feedback received enables a close look at customer behavior, gives an insight into needs and wishes and makes it clear which measures must be proactively taken to improve service, customer satisfaction and thus increase sales.

Customer satisfaction is a critical component of any successful business strategy. Understanding how customers feel about your product or service can help you improve your offerings, retain customers, and attract new ones. Among the various metrics used to gauge customer satisfaction, Net Promoter Score (NPS) stands out.

This case study aims to explore how WebWide uses NPS to gather actionable customer feedback, implement changes, and achieve measurable improvements. It delves into the methodology, benefits, challenges, and real-life impacts of using NPS, providing a comprehensive guide for other businesses looking to adopt this powerful tool.

Customer Satisfaction Scores have been used for decades to measure customer happiness with products, services, or specific interactions. Understanding both NPS and Customer Satisfaction Scores is crucial for businesses as these metrics provide insights into different aspects of customer experience.

The Net Promoter Score® is a valuable metric to track and observe customer feedback. Once deployed, it can provide valuable insights into how customers feel about your product or business and what changes and improvements they would like to see. Over time, this metric can become the valuable tool you didn't know you needed.

On this journey, the customer already has important touchpoints with your company, which are decisive for whether or not there is a purchase and a later collaboration. The first step is to identify which initial points of contact, so-called touchpoints, the customer has. While these touchpoints may vary from industry to industry and may appear in a different order, there are some points that are general.

Comparing NPS is not a straightforward process as the customer satisfaction metric depends on many factors. This can be made clear on the basis of current studies. For example, companies in the automotive sector have an average NPS score of 39, with a lowest value of just 20. For Internet service providers, however, the average NPS value is 16, with a maximum value of only 19.

We already talked about what we can learn from companies with a high NPS in our blog article. There we examined the similarities and special characteristics of companies with a high NPS and reduced the success to the following characteristics:

In recent years, the Net Promoter Score has proven to be a key metric for customer satisfaction. Tracking customer satisfaction trends using the Net Promoter Score is an important step in creating a customer success culture.

Managing customer retention rates is an incredibly important part of growing a sustainable business. Winning a new customer is wonderful, watching an existing customer that you have acquired switch to a competitor, not quite so much. A very common approach to growth is to focus on new customer acquisition.

One of the most important aspects of any business is the pricing strategy. If you were to place two identical products in front of each other - one cheap and another that is several times more expensive- which would be the best product in your opinion? It is interesting that many consumers would view and select the more expensive product as the better, even if this is not really the case.

The customer survey via Net Promoter Score® has the advantage over other forms of survey in that you receive relevant customer feedback promptly when you need it most.