Using a Net Promoter Score survey allows companies to learn more about customers. Evaluating and segmenting the feedback received enables a close look at customer behavior, gives an insight into needs and wishes and makes it clear which measures must be proactively taken to improve service, customer satisfaction and thus increase sales.

Discover why customer loyalty is your business's backbone. Learn how satisfaction, trust, and consistent quality forge lasting bonds and drive growth. Dive into strategies that boost retention and profit.

Acquiring new customers is expensive and time-consuming. Anyone who has ever calculated the cost of acquiring a new customer knows this. The NPS can help you save a lot of money.

The Net Promoter Score survey provides access to a large body of actionable feedback that helps improve customer loyalty over time. If you are only looking for a simple evaluation, a biannual survey may be sufficient. However, you will miss the real advantages of the NPS survey.

In our Net Promoter Score articles, we talk about ways to use NPS surveys to improve the customer lifecycle and increase the accuracy of survey results. A common mistake that is made in relation to NPS surveys is to pay attention purely to the statistical evaluation, but not to take a closer look at the results and further feedback.

Coupled with intelligent product analysis, proper segmentation and targeting, NPS - customer surveys can be a powerful tool to find your brand supporters, but conversely to identify the customers at high risk of churn. Used correctly, the Net Promoter Score provides valuable insights that can be used to make impactful decisions to improve customer loyalty.

An easy way to close the customer feedback loop is to ask open-ended questions and explain how you would like to respond to the valuable information your customers are sharing. This will confirm that you understand their weaknesses and continue to strive to make their business successful. You should also let your customers know that the changes they requested have been implemented and the issues have been resolved.

Detractors, also known as critics, are a kind of “taboo subject” in the business world - nobody really likes talking about or even thinking about angry customers. However, these customers are vital to business development. T