On this journey, the customer already has important touchpoints with your company, which are decisive for whether or not there is a purchase and a later collaboration. The first step is to identify which initial points of contact, so-called touchpoints, the customer has. While these touchpoints may vary from industry to industry and may appear in a different order, there are some points that are general.
There are voices who claim that NPS® does not work effectively for B2B companies. But on the contrary! The Net Promoter Score® is just as valuable for a B2B company as it is for a B2C brand. But how does the assumption come about?
For example, Callexa Feedback can be configured to send a survey after an arbitrary number of days to the customers after an order has been completed or after a cancellation or after receiving an invoice. The customer can evaluate within this email. After the evaluation has been done, a website with a follow-up question or additional tags which can be evaluated, will popup.
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