Discover how SEO not only drives traffic but also shapes customer satisfaction and loyalty, directly influencing your Net Promoter Score (NPS). Learn to optimize your SEO strategy for long-term customer advocacy.
On this journey, the customer already has important touchpoints with your company, which are decisive for whether or not there is a purchase and a later collaboration. The first step is to identify which initial points of contact, so-called touchpoints, the customer has. While these touchpoints may vary from industry to industry and may appear in a different order, there are some points that are general.