In a perfect world, you would have only customers who are enthusiastic about your products, service, and company. These customers would share their enthusiasm with friends, family, social media contacts, and ideally in the form of a positive customer review. In reality, unfortunately, not all customers are always enthusiastic.
In a world where switching to a potential competitor is just a “click” away, customer experience is the new marketing battlefield. Customers no longer choose a brand and its individual products or services; Instead, they choose the company that gives them the best customer experience.