In today's competitive business landscape, customer experience (CX) has emerged as a crucial differentiator for brands aiming to thrive. At the heart of CX lies the Net Promoter Score (NPS), a metric that measures customer loyalty and satisfaction.
One of the most common questions marketers ask is how the Net Promoter Score® differs from the type of data that can be extracted by examining people's reactions on social media platforms like Facebook, Twitter, and Instagram.
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