Managing customer retention rates is an incredibly important part of growing a sustainable business. Winning a new customer is wonderful, watching an existing customer that you have acquired switch to a competitor, not quite so much. A very common approach to growth is to focus on new customer acquisition.
NPS® is the optimal metric for loyalty and customer satisfaction, but the Net Promoter Score can do a lot more. If used correctly, the NPS can play an important role in your customer acquisition and sales processes and significantly accelerate the growth of the company by focusing on both customer retention and conversion of interested new customers.