A company's growth potential can be determined by its NPS score. If the Net Promoter Score® increases, the potential also increases. The reason for this is understandable, the more satisfied your customers are with your company, the more likely it is that more sales will be made and more customers will come to you through recommendations.

In recent years, the Net Promoter Score has proven to be a key metric for customer satisfaction. Tracking customer satisfaction trends using the Net Promoter Score is an important step in creating a customer success culture.

There are voices who claim that NPS® does not work effectively for B2B companies. But on the contrary! The Net Promoter Score® is just as valuable for a B2B company as it is for a B2C brand. But how does the assumption come about?

Keep in mind that polling using NPS is not an exercise in statistical relevance like traditional surveys are. While it's obviously important to extrapolate trends from the data you collect, the average response rate you'll get from an NPS survey (without sending a reminder) is well above what's necessary for reliable collection.