The new Allianz CEO, Oliver Bäte, wants to measure Europe's largest insurer by the recommendations of its customers, according to a press report. Bäte intends to establish the so-called Net Promoter Score (NPS) as a key metric within the company, reports "Manager Magazin" citing company sources. The NPS measures the willingness of customers to recommend a company.

Often you do not want to send the survey immediatly after the analytics.identify() command has been called. To correctly delay the sending of surveys we recommend that the createdAt trait is set correctly for all your customers. If it is not set Callexa will treat the customer as created on the current day.

 Mailchimp is a newsletter service that allows you to carry out complete newsletter management online. Since Mailchimp is offered as Software as a Service (SaaS), no installation with a hosting provider is necessary. More than 9 million people and businesses around the world use MailChimp. The features and integrations make it possible to send marketing emails, automated messages and targeted campaigns. MailChimp has been around since 2001.

Insightly is a great tool that helps mid-sized companies to deal with the daily barrage of tasks such as managing leads, contacts, organizations, partners, vendors and suppliers. With the CRM best practices, you can see all information on a lead or a contact, beginning with the origin and e-mail history over to key data on all projects in which they have participated.

A good help desk software must primarily offer an outstanding ticket management. But there also are other tasks - managing licenses, taking care of your Knowledge Base and regular patches and software upgrades - through which you quickly get into a spiral of endless time consuming hours of administration. If this sounds familiar, you are right here.

NPS creates the foundation for customer-oriented business success - it makes customer satisfaction measurable and provides results that can be worked with. A satisfied customer has not yet reached the last rung of the success ladder. Because after achieving the state of satisfaction, the professional and emotional work continues.