Customer satisfaction is a critical component of any successful business strategy. Understanding how customers feel about your product or service can help you improve your offerings, retain customers, and attract new ones. Among the various metrics used to gauge customer satisfaction, Net Promoter Score (NPS) stands out.

Customer Satisfaction Scores have been used for decades to measure customer happiness with products, services, or specific interactions. Understanding both NPS and Customer Satisfaction Scores is crucial for businesses as these metrics provide insights into different aspects of customer experience.

In a world where switching to a potential competitor is just a “click” away, customer experience is the new marketing battlefield. Customers no longer choose a brand and its individual products or services; Instead, they choose the company that gives them the best customer experience.

Detractors, also known as critics, are a kind of “taboo subject” in the business world - nobody really likes talking about or even thinking about angry customers. However, these customers are vital to business development. T