Let Callexa automatically survey your customers several days after they have placed an order. Once a customer gives you a rating, it will be attached to the order and customer entry as a new tag. If he passes a comment it will be appended to the notes field of the order entry. That way you won't have to login to Callexa just to keep track of your ratings. Set it up once and automatically get valuable feedback for your shop, ordering process and products.