According to a recent study, around 66 percent of the 16 to 29-year-olds surveyed read reviews from other customers before buying online. Online reviews are even more trusted than personal recommendations from friends. Therefore, review portals are usually the first point of contact before making a purchase or when looking for a new service provider.
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This function could be used to send follow-up questions after the main survey. You can setup individual questions for every single measurement. This will help you to find out why the recipient has opted for this review.