In today's competitive business landscape, customer experience (CX) has emerged as a crucial differentiator for brands aiming to thrive. At the heart of CX lies the Net Promoter Score (NPS), a metric that measures customer loyalty and satisfaction.
A company's growth potential can be determined by its NPS score. If the Net Promoter Score® increases, the potential also increases. The reason for this is understandable, the more satisfied your customers are with your company, the more likely it is that more sales will be made and more customers will come to you through recommendations.
We already talked about what we can learn from companies with a high NPS in our blog article. There we examined the similarities and special characteristics of companies with a high NPS and reduced the success to the following characteristics:
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