Discover how Net Promoter Score (NPS) can boost your sales and growth. Learn the benefits of customer loyalty and how a higher NPS leads to increased retention, better word-of-mouth, and competitive advantages.
Collecting customer feedback is essential to building a profitable business. The background is explained quite simply. Because if you don't know what your customers think of your brand or products, you don't know when you're falling short of expectations and requirements. At the same time, you don't know why certain customers are happy with your company, nor who those customers are.