Comparing NPS is not a straightforward process as the customer satisfaction metric depends on many factors. This can be made clear on the basis of current studies. For example, companies in the automotive sector have an average NPS score of 39, with a lowest value of just 20. For Internet service providers, however, the average NPS value is 16, with a maximum value of only 19.

We already talked about what we can learn from companies with a high NPS in our blog article. There we examined the similarities and special characteristics of companies with a high NPS and reduced the success to the following characteristics:

In recent years, the Net Promoter Score has proven to be a key metric for customer satisfaction. Tracking customer satisfaction trends using the Net Promoter Score is an important step in creating a customer success culture.

Managing customer retention rates is an incredibly important part of growing a sustainable business. Winning a new customer is wonderful, watching an existing customer that you have acquired switch to a competitor, not quite so much. A very common approach to growth is to focus on new customer acquisition.

One of the most important aspects of any business is the pricing strategy. If you were to place two identical products in front of each other - one cheap and another that is several times more expensive- which would be the best product in your opinion? It is interesting that many consumers would view and select the more expensive product as the better, even if this is not really the case.

The customer survey via Net Promoter Score® has the advantage over other forms of survey in that you receive relevant customer feedback promptly when you need it most.

In our today's edition of Callexa Feedback Integration series we want to introduce the service SharpSpring closer.SharpSpring is a highly-rated global provider of affordable, cloud-based marketing automation. Marketing agencies and businesses around the world rely on SharpSpring to generate leads, improve conversions to sales, and drive higher returns on marketing investments.

In our today's edition of Callexa Feedback Integration series we want to introduce the service SupportBee closer.SupportBee is designed to get everyone in your company involved in customer support. Manage emails for all departments, or even various brands within an organization from a single inbox in SupportBee.

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The annual customer survey, which has been taking place since 2014, is a reliable and important instrument for capturing the needs and requirements of Arvato customers and determining their satisfaction with Arvato solutions.

We're happy to introduce our new feature for Callexa Feedback, the email widget. With this widget you are able to implement your NPS survey to your emails, newsletter or other mailing services. In order to add the widget to your emails you can find the button "Embed Survey" at the integrations overview. Choose "Embed into HTML email" to receive the HTML code.