Managing customer retention rates is an incredibly important part of growing a sustainable business. Winning a new customer is wonderful, watching an existing customer that you have acquired switch to a competitor, not quite so much. A very common approach to growth is to focus on new customer acquisition.

The title of the blog article poses an exciting question that all companies should ask themselves that want to survey their B2B customers with the Net Promoter Score in order to receive feedback.

One of the most important aspects of any business is the pricing strategy. If you were to place two identical products in front of each other - one cheap and another that is several times more expensive- which would be the best product in your opinion? It is interesting that many consumers would view and select the more expensive product as the better, even if this is not really the case.

Outsourcing of services is becoming more and more popular these days, more and more companies around the world are interested in outsourcing their business activities. Outsourcing has many advantages and in today's global economy it is a common practice.

With the Net Promoter Score® you measure and analyze customer satisfaction in order to find out more about what people like or dislike about your product or company. Used correctly, NPS is the most valuable metric for measuring customer loyalty and satisfaction.

With Net Promoter Score surveys you measure the likelihood that a customer will recommend your company to their personal and / or professional environment. The higher the resulting NPS® value, the higher the chance of a recommendation, as well as a sign that your customers have become active promoters for your company.

One of the most common questions marketers ask is how the Net Promoter Score® differs from the type of data that can be extracted by examining people's reactions on social media platforms like Facebook, Twitter, and Instagram.

The customer lifecycle and associated lifecycle emails are an important part of designing, developing, and strengthening the relationship between your company and your customers.

The customer survey via Net Promoter Score® has the advantage over other forms of survey in that you receive relevant customer feedback promptly when you need it most.

Loyal and dedicated employees are critical to a company's ability not only to sell a product or service, but also to create brand ambassadors who promote it as a great place to work.

An NPS® survey is about much more than just the quantitative rating customers give your company. You can track your customer score, but it's the qualitative feedback that gives you the “why” behind it and puts the customer's voice in the foreground.

NPS® is the optimal metric for loyalty and customer satisfaction, but the Net Promoter Score can do a lot more. If used correctly, the NPS can play an important role in your customer acquisition and sales processes and significantly accelerate the growth of the company by focusing on both customer retention and conversion of interested new customers.